Welcome to the socially connected Newsroom Computer System. Welcome to Inception News.
On September 13, 2013 (yes, that was Friday the 13th, that’s how confident we are), Ross officially became a player in the Newsroom editorial space with the launch of Inception News. If the reaction from the show floor is any indication, this is a development that has made the industry extremely happy.
For those who didn’t know – or didn’t figure it out along the way – Inception News is the endgame for our successful Inception Social Media Management product. This is a project that started nearly 3 years ago and was partially unveiled with the launch of Inception Social at NAB 2012. While the initial product release could have tipped our hand with respect to direction, it allowed Ross to do some market research on the way broadcasters and content producers use social media in their businesses. What we learned has been incorporated into Inception News and allowed Ross to launch the world’s first integrated content production engine, encompassing scripted content, social media posting of text and video and posting to the web again, for both text and video content.
Inception News also includes all of the social hooks that have made Inception Social successful. CMS publishing, Playlist and Polls are all available as plugins to the Inception NRCS along with account management through a comprehensive LDAP plugin. The most unique feature of Inception News is the Assignment Manager which allows multiple users to collaborate, schedule activity, store data and provide notification to all stakeholders on a story from one window. This ground-breaking workflow creates the story-centric process that all creators of content crave.
I could go on-and-on about this product, but the best way for you to discover which parts of it are exciting to you is to check out our brand new web page at http://www.rossvideo.com/newsroom-control-systems/inception-news/. The product is growing rapidly so please check back often to see what we are doing next.
To support the launch of Inception News, Scott Blair, formerly of Avid and BitCentral has joined the Inception team as Business Development Manager, Inception. Welcome Scott.
Lastly, I want to congratulate the Inception development team for a job extremely well done.
If you have any questions, please feel free to contact me or Scott Blair. We both look forward to hearing from you.
Marketing Product Manager, Inception, OverDrive